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American Behavioral Scientist, Vol. 2, No. 3, 31-41 (1959)
DOI: 10.1177/000276425900200310

10. Cost as a Measurement of Value

Kenneth Emerson

Milton, Massachusetts

The characteristics of man and of men are revealed in their possessions and creations. The great ex pansion of insurance suggests a new social order in which man "prefers security to full ownership," an evolution that sorely needs study by behavioral scientists.


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