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American Behavioral Scientist, Vol. 26, No. 4, 439-458 (1983)
DOI: 10.1177/000276483026004003

Leisure Lifestyles

Segmentation by Interests, Needs, Demographics, and Television Viewing

MARSHALL G. GREENBERG

National Analysts

RONALD E. FRANK

University of Pennsylvania

Using their own 1978 national survey sample, Greenberg and Frank describe the social and demographic characteristics as well as the psychological needs and television viewing behaviors of persons who exhibit each of 14 patterns of leisure activity isolated through factor analysis and clustering techniques.


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