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Health Communication as Negotiation

The Healthy America Act

Emerson College

Health communication as a field has a wide array of "experts" in the government, the academic community, the media, and all those in the modern-day health polity. With such a wide knowledge base, many prospects for health communication in the 21st century abound as we enter a new communication and technological age. This article outlines a proposed Healthy America Act, grounded in a shared decision-making model of COAST[UNKNOWN] (communication, options, alternatives, standards, and trust). This workable integrative negotiation (WIN[UNKNOWN]) model approach to health communication outlines a method that all sectors of society can employ to attain optimal health of the citizenry.

American Behavioral Scientist, Vol. 38, No. 2, 224-247 (1994)
DOI: 10.1177/0002764294038002005


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