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American Behavioral Scientist
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Competencies for the Health Communication Specialist of the 21st Century

EDWARD MAIBACH

Emory University School of Public Health

ROXANNE L. PARROTT

University of Georgia

DAVID M. LONG

Emory University School of Public Health

CHARLES T. SALMON

Michigan State University

This article reports the results of an expert working group convened to define competencies required to function effectively as a health communication specialist. Participants were surveyed before the working group meeting on a range of issues related to training master's-level public health communication specialists. Survey responses were used to initiate the discussion at a subsequent two-day working group meeting. Survey and working group results clearly indicated that competence in this arena includes aspects of theory and practice. A pedagogical framework emerged, in which types of theories and practice-oriented skills were specified at both the individual and societal levels of analysis. This framework can be used to guide the development of graduate-level curricula in health communication.

American Behavioral Scientist, Vol. 38, No. 2, 351-360 (1994)
DOI: 10.1177/0002764294038002014
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