This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by ANDREWS, J. C. Search for Related Content Social Bookmarking                         What's this?

The Effectiveness of Alcohol Warning Lables: A Review and Extension

Marquette University

Since the appearance of the federally mandated alcohol warning labels in 1989, there have been numerous research studies examining the effectiveness of the warnings. Such studies have explored awareness levels, risk perceptions, believability, attitudes, and behavioral changes associated with the alcohol warning labels. Unfortunately, although frequent and heavier drinkers are aware and have knowledge of consumption risks, they are also likely to discount such information and are quite reticent to change patterns of abusive behavior. Reasons for such resistance are offered based on what has been learned from cigarette warning research, the fear appeal literature, psychological reactance theory, the persuasive communications field, and studies of addictive behavior. Public policy alternatives are discussed, including the enhancement of warning information, counteradvertising, and alcohol education programs in the process of building cognitive defenses, changing beliefs, and internalizing alcohol risk information.

American Behavioral Scientist, Vol. 38, No. 4, 622-632 (1995)
DOI: 10.1177/0002764295038004011


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?