Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here for FREE ACCESS to this landmark database

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
American Behavioral Scientist
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by SHRUM, L. J.
Right arrow Articles by McCARTY, J. A.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Applying Social and Traditional Marketing Principles to the Reduction of Household Waste

Turning Research Into Action

L. J. SHRUM

Rutgers University—New Brunswick

TINA M. LOWREY

Rider University

JOHN A. McCARTY

American University

This article provides an overview of past research on household waste management, particularly research that pertains to recycling and to green buying. The authors discuss social marketing principles and make suggestions as to how past research might be applied toward increasing recycling behavior in communities. They also discuss traditional marketing strategy and tactics in the context of selling products based on pro-environmental positionings or attributes, and make suggestions of how past research on green buying can be applied to encourage green buying practices.

American Behavioral Scientist, Vol. 38, No. 4, 646-657 (1995)
DOI: 10.1177/0002764295038004013
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Environment and BehaviorHome page
E. Edgerton, J. McKechnie, and K. Dunleavy
Behavioral Determinants of Household Participation in a Home Composting Scheme
Environment and Behavior, March 1, 2009; 41(2): 151 - 169.
[Abstract] [PDF]

Home page
 Marketing TheoryHome page
J. Davies, G. R. Foxall, and J. Pallister
Beyond the Intention-Behaviour Mythology: An Integrated Model of Recycling
Marketing Theory, March 1, 2002; 2(1): 29 - 113.
[Abstract] [PDF]