This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by ROSS, K. A. Search for Related Content Social Bookmarking                   What's this?

Can Diversity and Community Coexist in Higher Education?

The Case of Heritage College

Heritage College

A college president reviews the efforts of one small multiethnic 4-year college to improve intergroup relations in light of research concerning ethnic stereotypes. Research shows that positive intergroup contacts must have certain characteristics in order to reduce stereotypes and negative intergroup relations. Heritage College was founded in 1982 in a rural, poor, multiethnic county of Washington State that includes the Yakama Indian reservation. After describing the negative stereotypes that exist between Native Americans, Mexican Americans, and Euro-Americans in the service area of the college, the author describes five approaches that are used at the college to reduce negative stereotypes and to build community: a strong mission and vision statement; consistent, conscious, official portrayal of positive images of all groups; the use of "stories" as a major communication mechanism; development of problem-solving techniques; and consistent campus work on the skills of intercultural communications.

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

				D. Williams Improving Race Relations in Higher Education: The Jigsaw Classroom as a Missing Piece to the Puzzle Urban Education, May 1, 2004; 39(3): 316 - 344. [Abstract] [PDF]