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American Behavioral Scientist, Vol. 43, No. 9, 1533-1547 (2000)
DOI: 10.1177/00027640021955919

Multicultural Broadcasting and Diasporic Video as Public Sphericules

STUART CUNNINGHAM

Queensland University of Technology

GAY HAWKINS

University of New South Wales

AUDREY YUE

Melbourne University

TINA NGUYEN

Queensland University of Technology

JOHN SINCLAIR

Victoria University of Technology

Broadcasting constitutes a major platform on which contemporary public cultures may be built and managed. However, mainstream broadcasting, even when its charter responsibilities focus on service to and representation of a culturally pluralistic social field, has limits as it seeks to meet these responsibilities. Diasporic video, although marginal to most national media ecologies, is important at a global level in addressing cultural maintenance and renewal. This factor is neglected in existing accounts of the emergence of a genuinely multicultural and international public culture.


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