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DOI: 10.1177/00027640121958410 The Candidates' View of the Power of the Incumbency in Campaign 2000Strategic Giving, Chicago Even in an age of unprecedented television advertising as the major medium between the candidate and the voter, the power of the incumbency in the form of an incumbent's endorsement can be a major asset in a primary campaign. This essay provides readers with a unique vantage point from a candidate involved in a U.S. congressional primary campaign in Illinois.
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