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Toward the Construct Definition of Positive DevianceUniversity of Michigan Business School
University of Michigan Business School In this article, the authors develop a definition of positive deviance, a foundational construct in positive organizational scholarship. They offer a normative definition of positive deviance: intentional behaviors that depart from the norms of a referent group in honorable ways. The authors contrast this normative perspective on deviance with statistical, supra conformity, and reactive perspectives on deviance. They also develop research propositions that differentiate positive deviance from related prosocial types of behaviors, including organizational citizenship, whistle-blowing, corporate social responsibility, and creativity/innovation. Finally, the authors offer some initial ideas on how to operationalize positive deviance.
Key Words: positive deviance • norms • honorable • prosocial behavior
American Behavioral Scientist, Vol. 47, No. 6,
828-847 (2004) This article has been cited by other articles:
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