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American Behavioral Scientist, Vol. 48, No. 1, 30-34 (2004)
DOI: 10.1177/0002764204267248

Shifting from Media to Literacy

One Opinion on the Challenges of Media Literacy Education

Faith Rogow

Alliance for a Media Literate America

Reflecting on how media literacy has changed in the United States in recent years, this article argues that the field has shifted from an emphasis on media to an emphasis on literacy. The result is a change in practice that makes more pedagogical sense than media literacy conceived of as an ideological or political movement.

Key Words: media literacy • media effects • pedagogy • education


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