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"If you Build it, they will Come"

Developing a Graduate Program in Media Literacy in a College of Education

Appalachian State University

Who studies media literacy and why? What has the nation’s first graduate program in media literacy learned about what motivates students to come from across the country and around the world to pursue the study of media literacy? How do students in this learning community support each other? How did the graduate program emerge from a college of education’s commitment to a social constructivist model of learning, and how is media literacy reinforced and integrated in other degree tracks throughout the college? The coordinator of the program offers some insights, including anecdotal comments from the students themselves.

Key Words: media literacy graduate program • college of education • case studies • social constructivist model • learning community

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