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American Behavioral Scientist
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Out of Sight and Out of Mind

The Media Literacy Needs of Grown-Ups

Everette E. Dennis

Fordham University

With few exceptions, media literacy programs typically are aimed at children and youth in elementary and high schools, although the term media literacy, as defined generally, could apply to persons of any age. This article considers the range and scope of media literacy conceptually and operationally while suggesting there is a case for media literacy for adults. The expanding concept of literacy in relationship to media platforms and technologies is considered, as are college-level and postcollege approaches. Benefits to individuals and society are considered along with potential barriers. The locus of responsibility for media literacy, it is argued, ought to be with educators, media industries, and other institutional interests—as well as individuals themselves.

Key Words: media literacy • media studies • technology platforms • media content • citizen

American Behavioral Scientist, Vol. 48, No. 2, 202-211 (2004)
DOI: 10.1177/0002764204267264
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