This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Web of Science (1) Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Natharius, D. Search for Related Content Social Bookmarking                         What's this?

The More We Know, the More We See

The Role of Visuality in Media Literacy

Arizona State University, California State University, Fresno

The role of visual perception in media literacy is paramount in understanding the shift from a linear perceptual process (literacy) to a holistic perceptual process (visuality) by which almost all information is now transmitted through the visual forms of mass media: television, film, and the Internet. The media-literate individual must be educated in the processes of visual perception and how the media use the visual channels to transmit, and often distort, information. The media-literate person understands the meaning of the primary axiom of visual communication—The more we know the more we see—as well as the next most important axiom: What is not seen is as important as what is seen.

Key Words: literacy • media literacy • visuality • visual literacy • intertextuality

American Behavioral Scientist, Vol. 48, No. 2, 238-247 (2004)
DOI: 10.1177/0002764204267269


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?

This article has been cited by other articles:

				E. J. Tisdell Critical Media Literacy and Transformative Learning: Drawing on Pop Culture and Entertainment Media in Teaching for Diversity in Adult Higher Education Journal of Transformative Education, January 1, 2008; 6(1): 48 - 67. [Abstract] [PDF]