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American Behavioral Scientist, Vol. 48, No. 4, 479-495 (2004)
DOI: 10.1177/0002764204270283

Sensemaking and New Media at Work

Robert P. Gephart, Jr.

University of Alberta, Canada

This article examines sensemaking about new media at work in organizational settings. Two models of sensemaking are presented. Recent social science and management research on computer-mediated work is reviewed to identify aspects of sensemaking evident in computer-mediated communications at work. The sensemaking models are used to interpret this recent research on human computer interactions and computer-mediated communications in organizations. The article shows how the sensemaking perspective facilitates an understanding of the interpretive practices and problems people face in using new media for communication at work.

Key Words: sensemaking • new media • management • organizations • ethnomethodology


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