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American Behavioral Scientist
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Constructing the Primary Story

Embedded With the Media in New Hampshire

Kathleen E. Kendall

University of Maryland

There are many studies of media coverage of political campaigns. However, there are few that focus on the perspective of the professional journalists on the campaign trail. The most famous work is Crouse’s The Boys on the Bus, a popular account of reporters covering the 1972 presidential campaign. To expand this area of research, this study examines the media perspective in the 2004 New Hampshire primary, with references to the primaries from 1988 to 2004. In each of these years, the author mingled with the media in New Hampshire, observing the candidates in their speeches, press conferences, and other events. Press credentials enabled the author to sit in the press section, travel on press buses, and talk informally with reporters. In 2004, the author gained additional knowledge of the press perspective by interviewing journalists, writing reports for a university Web site, and working with a camera crew.

Key Words: primary • journalists • media • press • New Hampshire

American Behavioral Scientist, Vol. 49, No. 1, 157-172 (2005)
DOI: 10.1177/0002764205279422


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