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American Behavioral Scientist
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A Typology for the Study of Entertainment Television and Politics

R. Lance Holbert

University of Delaware

General questions concerning the role of entertainment media in politics permeated the 2004 election cycle. Political communication scholars are beginning to systematically analyze potential sociopolitical ramifications stemming from entertainment television viewing, but one difficulty with this emerging area of research is an inability to forge connections between seemingly disparate research agendas. Several distinct lines of research are summarized in this article and forged into a coherent whole through the lens of Zillmann's disposition theory and the broader study of media enjoyment. Extantworks devoted to the study of entertainment television and politics are summarized, and a ninepart typology is introduced. This article closes with a discussion of howthe typology can serve to advance the study of entertainment television and politics.

Key Words: entertainment television • politics • disposition theory • media enjoyment

American Behavioral Scientist, Vol. 49, No. 3, 436-453 (2005)
DOI: 10.1177/0002764205279419
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