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American Behavioral Scientist, Vol. 49, No. 4, 520-534 (2005)
DOI: 10.1177/0002764205279754

The Repersonalization of Presidential Campaigning in 2004

Bruce E. Gronbeck

University of Iowa

Danielle R. Wiese

Florida State University

This article examines the evolution of presidential campaigning in a digital era. The authors contend that changes in political processes brought on by an extended caucus system, voting initiatives, and advances in communication technology are inspiring the repersonalization of presidential elections. Cyberpolitics draw candidates, parties, and citizens into a tighter web of connections that reinvigorates the personalized style of campaigning popular in earlier times in U.S. political history.

Key Words: presidential campaigns • elections • digital politics


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