American Behavioral Scientist

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Free Access - Register Here

Click here for free access to the SAGE eReference platform!

Sign In to gain access to subscriptions and/or personal tools.
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Similar articles in ISI Web of Science
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Souley, B.
Right arrow Articles by Wicks, R. H.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
American Behavioral Scientist, Vol. 49, No. 4, 535-547 (2005)
DOI: 10.1177/0002764205279434

Tracking the 2004 Presidential Campaign Web Sites

Similarities and Differences

Boubacar Souley

University of Arkansas

Robert H. Wicks

University of Arkansas

This study analyzed the content of news releases posted on the presidential candidate Web sites of George W. Bush and John Kerry during the 2004 election campaign. Findings suggest topics like terrorism and the war in Iraq received significant attention in the news releases, supplanting traditional campaign policy issues such as education, social security, and Medicare. The 2004 online campaign news releases also confirmed the prominence of attack over policy issues in the two major party candidates’ rhetoric. Also, 80% of the news releases posted by George Bush and John Kerry on their campaign Web sites contained an attack against the opposition. Finally, approximately 80% of the overall 2004 online news releases posted by Bush and Kerry on their campaign Web sites contained at least one reference to candidates’ personality traits.

Key Words: political Web sites • Internet campaigns • presidents and technology


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?