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American Behavioral Scientist, Vol. 49, No. 6, 775-793 (2006)
DOI: 10.1177/0002764205283807
© 2006 SAGE Publications

Tailored Interventions in Public Health

Where Does Tailoring Fit in Interventions to Reduce Health Disparities?

Marci Kramish Campbell

Lisa M. Quintiliani

University of North Carolina–Chapel Hill

The authors present a program of research that focuses on reducing health disparities among African American populations through innovative health communication and health promotion interventions. Research on tailored communications ranges from investigating efficacy, manipulating communication variables, and comparing tailored print versus other state-of-the-art intervention modalities to integrating tailored materials into public health interventions based on a socioecological model. Examples from other research, as well as advantages and disadvantages of these approaches, are discussed. The purpose of the overall research program is to develop effective and cost-effective health communications for promoting health behavior change that also are culturally relevant and potentially sustainable in communities.

Key Words: tailoring • community interventions • health communication • health disparities • minority health


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