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American Behavioral Scientist
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What's this?

Getting the Biggest Bang for Your Health Education Buck

Message Framing and Reducing Health Disparities

Tamera R. Schneider

Wright State University

Health information is everywhere, but can it be presented to better promote behavior? Past research finds that framing messages can effectively motivate health behaviors. This article briefly summarizes the role of message framing in health promotion in the general population, investigates findings for medically underserved populations, and discusses the influence of targeting to group characteristics on increasing the persuasiveness of framed messages. The conclusion is that theory-driven approaches lead to more persuasive messages across socioeconomic status.

Key Words: message framing • persuasion • health disparities • ethnicity • health promotion

American Behavioral Scientist, Vol. 49, No. 6, 812-822 (2006)
DOI: 10.1177/0002764205283802
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