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American Behavioral Scientist, Vol. 50, No. 8, 1015-1034 (2007)
DOI: 10.1177/0002764207299351

Theories of Markets and Theories of Society

Marion Fourcade

University of California, Berkeley

Starting from the objectively dominant position of the sociology of markets in economic sociology, this article suggests that markets have served as a privileged terrain for the development and application of general theoretical arguments about the shape of the social order. I offer a critical overview of the sociology of markets as it relates to our concepts of society, focusing on four main representations of what is sociologically important about markets: the social networks that sustain them, the systems of social positions that organize them, the institutionalization processes that stabilize them, and the performative techniques that bring them into existence. I then speculate about the possible future directions that such theorizing might take, calling in particular for a stronger contribution of the sociology of markets to the analysis of societies as moral orders.

Key Words: institutions/institutionalism • markets • networks • performativity • field


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