| Sign In to gain access to subscriptions and/or personal tools. |
A Critical Review of the E-Satisfaction LiteratureUniversity of Hawaii at Manoa
University of Hawaii at Manoa
University of Hawaii at Manoa User satisfaction is essential to the success of any Web site. Satisfaction with electronic environments, or e-satisfaction, drives traffic to Web sites and encourages repeated use of a site. However, the e-satisfaction literature has not been critically examined to assess e-satisfaction scales that currently exist in an effort to determine potential gaps or opportunities for future research. The present study is intended to critically review the existing e-satisfaction literature. We identify problems in defining and measuring e-satisfaction and offer directions for future research.
Key Words: e-satisfaction customer satisfaction electronic commerce web site quality satisfaction measure.
American Behavioral Scientist, Vol. 52, No. 1,
38-59 (2008) |
||||