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American Behavioral Scientist
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What's this?

The Role of Ego Enhancement and Perceived Message Exposure in Third-Person Judgments Concerning Violent Video Games

Michael P. Boyle

West Chester University, Pennsylvania

Douglas M. McLeod

University of Wisconsin -Madison

Hernando Rojas

University of Wisconsin -Madison

Ego enhancement has been offered as the psychological mechanism that drives differences in judgments about effects on self and others. This study employs a three-cell (ego threat, ego enhancement, and control) experimental design to test the validity of the ego-enhancement argument in explaining the third-person perception and related outcomes (e.g., support for government control). Findings indicate that although ego enhancement does not appear to directly influence either third-person perception or its relationship to support for government control, it does play a moderating role in regulating the relationship between perceived effects and support for controls, especially in the case of perceived effects on others. Specifically, the ego-enhancement condition effectively muted the relationship between estimates of effects and support for government control. Implications of these findings and directions for further research are also discussed.

Key Words: third-person perception • perceived media effects • ego enhancement • support for censorship

This version was published on October 1, 2008

American Behavioral Scientist, Vol. 52, No. 2, 165-185 (2008)
DOI: 10.1177/0002764208321349
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