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American Behavioral Scientist
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Gambling and the Contradictions of Consumption

A Genealogy of the "Pathological" Subject

Gerda Reith

University of Glasgow

This article argues that the emergence of "problem gambling" as a distinct social phenomenon is the result of a particular convergence of discourses and socioeconomic formations that express the underlying contradictions of late-modern consumer societies. Although historically gambling has been criticized for undermining the ethic of production, today the notion of problem gambling is articulated in terms that are oppositional to the ideology of a "consumption ethic" based on the values of self-control, self-actualization, responsibility, and reason. This is related to wider socioeconomic trends whereby the decline of external forms of regulation is matched by rising demands for individual self-control, which is conducted through consumption. In the case of gambling, the liberalization and deregulation of the industry and the simultaneous expectation that individual players govern themselves express the tensions inherent in consumer capitalism and create the conditions for the emergence of the problem gambler as a unique historical type.

Key Words: problem gambling • consumption • neoliberalism • discourse • risk

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American Behavioral Scientist, Vol. 51, No. 1, 33-55 (2007)
DOI: 10.1177/0002764207304856


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This Article
Right arrow Abstract Freely available
Right arrow Free Full Text (Free PDF) Free
Right arrow Alert me when this article is cited
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Citing Articles
Right arrow Citing Articles via Google Scholar
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Right arrow Articles by Reith, G.
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 Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?