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Exploring a Link Between the Third-Person Effect and the Theory of Reasoned Action: Beneficial Ads and Social Expectations

¹ Seton Hall University, South Orange, New Jersey
² Bradley University, Peoria, Illinois

^* To whom correspondence should be addressed. E-mail: golanresearch{at}yahoo.com.

	Abstract

The authors tested the limitations of paternalism as an explanation for the third-person effect’s behavioral aspect, suggesting that the theory of reasoned action better explains why people are sometimes motivated to act on the third-person effect. This study (N = 600) revealed that the third-person effect can motivate people toward socially desirable action that is not corrective in nature, supporting the theory of reasoned action as a theoretical basis for the behavioral aspect of the third-person effect.

First published on July 21, 2008, doi:10.1177/0002764208321352

American Behavioral Scientist 2008;52:208.

A more recent version of this article appeared on October 1, 2008


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