The Authors
American Behavioral Scientist 1989 32: 340-343. [PDF]  

J. GREGORY PAYNE

Introduction
American Behavioral Scientist 1989 32: 344-350. [PDF] [References]  

BRUCE E. GRONBECK

Mythic Portraiture in the 1988 Iowa Presidential Caucus Bio-Ads
American Behavioral Scientist 1989 32: 351-364. [PDF] [References]  

J. GREGORY PAYNE, JOHN MARLIER, and ROBERT A. BAUKUS

Polispots in the 1988 Presidential Primaries: Separating the Nominees from the Rest of the Guys
American Behavioral Scientist 1989 32: 365-381. [PDF] [References]  

EDWIN DIAMOND and ADRIAN MARIN

Spots
American Behavioral Scientist 1989 32: 382-388. [PDF]  

L. PATRICK DEVLIN

Contrasts in Presidential Campaign Commercials of 1988
American Behavioral Scientist 1989 32: 389-414. [PDF] [References]  

KATHLEEN HALL JAMIESON

Context and the Creation of Meaning in the Advertising of the 1988 Presidential Campaign
American Behavioral Scientist 1989 32: 415-424. [PDF] [References]  

J. GREGORY PAYNE, JAMES L. GOLDEN, JOHN MARLIER, and SCOTT C. RATZAN

Perceptions of the 1988 Presidential and Vice-Presidential Debates
American Behavioral Scientist 1989 32: 425-435. [PDF] [References]  

ROBERT L. IVIE and KURT RITTER

Whither the "Evil Empire": Reagan and the Presidential Candidates Debating Foreign Policy in the 1988 Campaign
American Behavioral Scientist 1989 32: 436-450. [PDF] [References]  

SCOTT C. RATZAN

The Real Agenda Setters: Pollsters in the 1988 Presidential Campaign
American Behavioral Scientist 1989 32: 451-463. [Abstract] [PDF] [References]  

DAN NIMMO

Episodes, Incidents, and Eruptions: Nightly Network TV Coverage of Candidates '88
American Behavioral Scientist 1989 32: 464-478. [PDF] [References]  

KENNETH E. ANDERSEN

The Politics of Ethics and the Ethics of Politics
American Behavioral Scientist 1989 32: 479-492. [PDF] [References]  

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