Acknowledgments
American Behavioral Scientist 1991 34: 645. [PDF]  

The Authors
American Behavioral Scientist 1991 34: 646-647. [PDF]  

GARY L. KREPS and CHARLES ATKIN

Introduction: Current Issues in Health Communication Research
American Behavioral Scientist 1991 34: 648-651. [PDF] [References]  

JOHN C. McGRATH

Evaluating National Health Communication Campaigns: Formative and Summative Research Issues
American Behavioral Scientist 1991 34: 652-665. [PDF] [References]  

WILLIAM J. BROWN

An AIDS Prevention Campaign: Effects on Attitudes, Beliefs, and Communication Behavior
American Behavioral Scientist 1991 34: 666-678. [PDF] [References]  

BYRON R. REEVES, JOHN NEWHAGEN, EDWARD MAIBACH, MICHAEL BASIL, and KATHLEEN KURZ

Negative and Positive Television Messages: Effects of Message Type and Context on Attention and Memory
American Behavioral Scientist 1991 34: 679-694. [PDF] [References]  

LEIGH ARDEN FORD and SANDI W. SMITH

Memorability and Persuasiveness of Organ Donation Message Strategies
American Behavioral Scientist 1991 34: 695-711. [PDF] [References]  

K. VISWANATH, JOHN R. FINNEGAN, Jr., PETER J. HANNAN, and RUSSELL V. LUEPKER

Health and Knowledge Gaps: Some Lessons From the Minnesota Heart Health Program
American Behavioral Scientist 1991 34: 712-726. [PDF] [References]  

SUZANNE R. YOWS, CHARLES T. SALMON, ROBERT P. HAWKINS, and RICHARD R. LOVE

Motivational and Structural Factors in Predicting Different Kinds of Cancer Knowledge
American Behavioral Scientist 1991 34: 727-741. [PDF] [References]  

J. DAVID JOHNSON and HENDRIKA MEISCHKE

Women's Preferences for Cancer Information From Specific Communication Channels
American Behavioral Scientist 1991 34: 742-755. [PDF] [References]  

GERALD M. PHILLIPS and J ALFRED JONES

Medical Compliance: Patient or Physician Responsibility?
American Behavioral Scientist 1991 34: 756-767. [PDF] [References]  

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