The Authors
American Behavioral Scientist 1994 38: 197-201. [PDF]  

SCOTT C. RATZAN

Editor's Introduction: Communication—The Key to a Healthier Tomorrow
American Behavioral Scientist 1994 38: 202-207. [PDF] [References]  

EVERETT M. ROGERS

The Field of Health Communication Today
American Behavioral Scientist 1994 38: 208-214. [Abstract] [PDF] [References]  

FRED KROGER

Toward a Healthy Public: Models, Messages, and Meaning
American Behavioral Scientist 1994 38: 215-223. [Abstract] [PDF] [References]  

SCOTT C. RATZAN

Health Communication as Negotiation: The Healthy America Act
American Behavioral Scientist 1994 38: 224-247. [Abstract] [PDF] [References]  

GARY L. KREPS, DAN O'HAIR, and MARSHA CLOWERS

The Influences of Human Communication on Health Outcomes
American Behavioral Scientist 1994 38: 248-256. [Abstract] [PDF] [References]  

WIES WEIJTS

Responsible Health Communication: Taking Control of Our Lives
American Behavioral Scientist 1994 38: 257-270. [Abstract] [PDF] [References]  

MICHAEL A. CHAMBERLAIN

New Technologies in Health Communication: Progress or Panacea?
American Behavioral Scientist 1994 38: 271-284. [Abstract] [PDF] [References]  

KIM WITTE

The Manipulative Nature of Health Communication Research: Ethical Issues and Guidelines
American Behavioral Scientist 1994 38: 285-293. [Abstract] [PDF] [References]  

SCOTT C. RATZAN, J. GREGORY PAYNE, and HOLLY A. MASSETT

Effective Health Message Design: The America Responds to AIDS Campaign
American Behavioral Scientist 1994 38: 294-309. [Abstract] [PDF] [References]  

LEWIS DONOHEW, PHILIP PALMGREEN, and ELIZABETH PUGZLES LORCH

Attention, Need for Sensation, and Health Communication Campaigns
American Behavioral Scientist 1994 38: 310-322. [Abstract] [PDF] [References]  

MICHAEL L. LEVY, KAREN M. LEVY, STEVEN L. GIANNOTTA, and MICHAEL L. J. APUZZO

Educating Our Youth to Prevent Central Nervous System Injuries: The Medical Community Response
American Behavioral Scientist 1994 38: 323-340. [Abstract] [PDF] [References]  

MARY L. JOYCE

The Graying of America: Implications and Opportunities for Health Marketers
American Behavioral Scientist 1994 38: 341-350. [PDF] [References]  

EDWARD MAIBACH, ROXANNE L. PARROTT, DAVID M. LONG, and CHARLES T. SALMON

Competencies for the Health Communication Specialist of the 21st Century
American Behavioral Scientist 1994 38: 351-360. [Abstract] [PDF] [References]  

SCOTT C. RATZAN, NORMAN S. STEARNS, J. GREGORY PAYNE, PHILIP P. AMATO, JACQUELINE W. LIEBERGOTT, and MORTON A. MADOFF

Education for the Health Communication Professional: A Collaborative Curricular Partnership
American Behavioral Scientist 1994 38: 361-380. [Abstract] [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.