Guy J. Golan

Moving Beyond the Perceptual Component of the Third-Person Effect: The Influence of Presumed Influence on Behavior
American Behavioral Scientist 2008 52: 143-146. [PDF] [References] [Request Permission]  

Yoonhyeung "Yoon" Choi, Glenn Leshner, and Jounghwa Choi

Third-Person Effects of Idealized Body Image in Magazine Advertisements
American Behavioral Scientist 2008 52: 147-164. [Abstract] [PDF] [References] [Request Permission]  

Michael P. Boyle, Douglas M. McLeod, and Hernando Rojas

The Role of Ego Enhancement and Perceived Message Exposure in Third-Person Judgments Concerning Violent Video Games
American Behavioral Scientist 2008 52: 165-185. [Abstract] [PDF] [References] [Request Permission]  

Jisu Huh, Denise E. DeLorme, and Leonard N. Reid

Operationalizing the Second-Person Effect and Its Relationship to Behavioral Outcomes of Direct-to-Consumer Advertising
American Behavioral Scientist 2008 52: 186-207. [Abstract] [PDF] [References] [Request Permission]  

Guy J. Golan and Stephen A. Banning

Exploring a Link Between the Third-Person Effect and the Theory of Reasoned Action: Beneficial Ads and Social Expectations
American Behavioral Scientist 2008 52: 208-224. [Abstract] [PDF] [References] [Request Permission]  

Keith Jensen and Steve Collins

The Third-Person Effect in Controversial Product Advertising
American Behavioral Scientist 2008 52: 225-242. [Abstract] [PDF] [References] [Request Permission]  

Anita G. Day

Out of the Living Room and Into the Voting Booth: An Analysis of Corporate Public Affairs Advertising Under the Third-Person Effect
American Behavioral Scientist 2008 52: 243-260. [Abstract] [PDF] [References] [Request Permission]  

Ran Wei, Ven-Hwei Lo, and Hung-Yi Lu

Third-Person Effects of Health News: Exploring the Relationships Among Media Exposure, Presumed Media Influence, and Behavioral Intentions
American Behavioral Scientist 2008 52: 261-277. [Abstract] [PDF] [References] [Request Permission]  

Guy J. Golan, Stephen A. Banning, and Lisa Lundy

Likelihood to Vote, Candidate Choice, and the Third-Person Effect: Behavioral Implications of Political Advertising in the 2004 Presidential Election
American Behavioral Scientist 2008 52: 278-290. [Abstract] [PDF] [References] [Request Permission]  

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